Art Deco Fashion & Beauty

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  • Cream blush in a pot with floral packaging design Rouge was the first blush product. Before cosmetic usage for everyday women was normalized many women discreetly wore blush to dabble in the makeup trend without causing scandal. A rouged complexion imparted a fresh faced glow indicative of youth and good health.
  • Coconut oil based shampoo to treat dandruff and soften the hair The tropical fragrance and palm tree graphic design suggest an exotic vibe from a product produced in North America. The Caro-Co company was banking on the allure of far flung island escapes and the appeal of all things ethnic during the Art Deco era. Coconut oil continues to be a romantic cosmetic ingredient.
  • Liquid face powder This rudimentary foundation offered concealment of complexion imperfections and reduce oily shine. Pressed and loose powders were also popular at the time. This is an unusual formulation that may have inspired today's mattifying foundations.
  • Bullet lipstick tube with advertisement Inspired by real bullets and Film Noir this packaging is a classic is lipstick marketing.
  • Cake mascara with brush applicator This Max Factor Hollywood mascara compact is a prime example of the luxury compact design targeting women with a taste for everyday glamour.
  • eau de parfum Chanel no5 was the first fine fragrance to use aldehydes to create a fantasy olfactory effect. The powdery floral is still the best-selling perfume in the world.
  • Bobby pins The bobs, crops, and updos of the era required pins to keep coifs in place.
  • Cleansing and skin protecting cream for facial fatigue This moisturizing cream evoked the mythology of the decadence and vanity of Greco-Roman culture, a popular trend of the era.
  • Astringent skin tonic The bottle's metallic sun ray pattern borrowed from architectural and decorative design and hinted at futurism.
  • For Making Harsh Stubborn Hair Soft, Glossy, Luxurious, Removes Dandruff Pomade was used to mold and hold the hair into intricate waves or tightly slicked-back crops.
  • Metallic silver leather evening pumps with radiating top stitching overall and faceted high heel, eyelet cut outs at center front with light purple bar tab detail
  • Black velvet evening coat with comet design in crystal seed beads and rhinestones; straight-line with vertically pleated wide roll collar and long raglan sleeves. The dazzling, descending comets on this evening coat project a sense of motion and speed. During the early twentieth century, these astral phenomena were extensively studied by scientists and artists alike. In 1915, for instance, Albert Einstein‘s general theory of relativity proposed that massive objects cause distortions in space and time that are experienced as gravity.
  • Emerald green silk chiffon evening dress with uneven hemline, matching capelet. In reaction to the boyish look of the 1920s, fashion in the 1930s was characterized by a new femininity. Day dress continued to be dominated by neutral shades, such as beige and black, but evening dress tended to be more varied, featuring colors such as pale blue, wine, pink, and emerald green.
  • Calf length evening cape in doubled red silk crepe de chine crinkled and smocked along curved edges of cocoon silhouette, crimson feather trim forming shawl collar and wide hem band. This ravishing evening cape by Gabrielle “Coco” Chanel exemplifies the glamour of Paris fashion between the wars, when the New Woman took center stage. The 1920's and 1930's were a golden age for women designers in Paris. Chanel was the most famous, but her rivals included Schiaparelli, Vionnet, Lanvin, and Alix (later known as Madame Grès). By contrast, the postwar period was dominated by men, such as Dior, Balenciaga, and Fath.
  • Delphos gown in Fortuny pleated light purple silk with glass beads at shoulders, armholes and side seams; matching belt screen printed with metallic band pattern. The Delphos dress is a thoroughly modern garment inspired by ancient Greek costume. The design originated circa 1907 and the pleated fabric was made using a process unique to Fortuny. Originally meant to be worn only at home, the dress evolved into evening wear by the 1920's and was often worn under a printed Fortuny coat.
  • Light blue silk satin and chiffon evening set; sleeveless evening tunic with vertical panel of Chinese embroidery with floral and butterfly motifs; and long chemise dress with patterned ribbon hem. This Western-style evening dress was restyled from an intricately embroidered Chinese skirt (qun) that likely dated to the late 19th century. The original garment was made with long panels of fabric at the center front and back that have now been stitched together for wear as a tunic.
  • This Madeleine Vionnet creation features the designer's signature bias cut, an asymmetrical hemline, and jeweled detailing.
  • Evening dress in sheer georgette, printed in pink and grey apple blossom pattern on black ground; couture.
  • Style: D'Orsay Features: Silver metallic swirl pattern brocade, gold and silver trim, printed metallic leather, cut work bands around the edges, continental heel, rounded point toe
  • Style: Maxi-length camisole slip dress. Features: Pink cotton organdy and vertical cascades of ovoids on net, flared skirt, pink velvet ribbon shoulder straps, left side snap closing. Inspiration: The scalloped layers of this dress overlap to create a pattern reminiscent of large fish scales. Couturier Jeanne Lanvin was often influenced by eastern cultures, where ornamental fish, such as the Asian arowana, are highly valued.