This mini digital collection features trade labels documenting Indonesia's commercial art evolution through three primary commodities: coffee, tobacco, and tea. Starting with Van Nelle Factory's colonial-era trademarks and extending to Grafis Nusantara's contemporary archives with additional other sources, these ephemera serve as vital historical documents, offering unique insights into Indonesia's cultural transformation through commercial design.
The collection combines historical trade labels from Dutch archives with Grafis Nusantara's curated Indonesian ephemera, revealing how everyday commercial artifacts capture pivotal moments in Indonesia's journey from colony to nation.
