Coffee, Cigar & Tea: The Ephemera Reclamation of Dutch East Indie Trade Goods.
Title
Coffee, Cigar & Tea: The Ephemera Reclamation of Dutch East Indie Trade Goods.
Physical Description
This mini digital collection features trade labels documenting Indonesia's commercial art evolution through three primary commodities: coffee, tobacco, and tea. Starting with Van Nelle Factory's colonial-era trademarks and extending to Grafis Nusantara's contemporary archives with additional other sources, these ephemera serve as vital historical documents, offering unique insights into Indonesia's cultural transformation through commercial design.
The collection combines historical trade labels from Dutch archives with Grafis Nusantara's curated Indonesian ephemera, revealing how everyday commercial artifacts capture pivotal moments in Indonesia's journey from colony to nation.
A circular banderole (tax seal stamp) design in blue and yellow/gold on white paper. The outer ring contains the product classification text in blue, with "TERBIKIKIN OLEH:" (Manufactured by:) in the center yellow field. Features a company monogram surrounded by laurel leaves and includes telephone contact "No.19". The design serves as an official tax verification seal.
A diamond-shaped package design layout in red and green on white paper. Features "Setia" brand name at the top, with "ROKOK KRETEK" text on the sides. The central circular medallion contains an illustration of a standing figure holding a basket. The manufacturer's name "FABRIEK TAN TJIAUW TJAY MALANG" appears at the bottom within the diamond border.
A flattened package design layout predominantly in red, blue, and yellow. Features "COFFEE MOCCA" text in multiple locations with "SUPER QUALITY" and "ASSORTED FLAVOURS" claims. Includes coffee bean imagery, a company logo, and an illustration of a square-shaped candy in brown. The design uses geometric striped patterns as decorative elements.
A flattened package design layout in pink, green, and black on white paper. It features "TEH" (Tea) at the top and "SEMAR" at the bottom in contrasting colors with a decorative border pattern. The word "Cap," which means trademark, appears in smaller script text. The central illustration depicts Semar, a prominent wayang puppet character, wearing traditional Javanese attire in pink and green. The package indicates a 40-gram net weight.
A flattened package template showing multiple panels in orange, green, and white. The central panel features a dragon illustration with "TEH MURNI NAGA" (Pure Dragon Tea) and four marketing terms: HEMAT (Economical), SPECIAL (Special), SEGAR (Fresh), WANGI (Fragrant). Side panels display "TEH NAGA SUPER" (Super Dragon Tea) with an expiration date (DES 3005) and company emblem. Arabic text appears alongside product registration numbers REG. 268861 and ingredients listing (tea leaf vanilla). The design includes both Indonesian health certification details and manufacturer information.
A flattened package design layout printed in green and orange/terra cotta colors on a white background. The design features the "PECCO" brand name prominently displayed twice in decorative lettering, with "CV DAUN CIREBON TEA INDUSTRIES & WHOLESALE DEALERS INDONESIA" in smaller text beneath. Green stylized leaf motifs frame the brand name. The package indicates an 8-gram net weight.
