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Title
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Manoli
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Description
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During the 1910s and '20s, Bernhard executed at least a dozen designs for Manoli, a Berlin-based cigarette factory founded in 1894 by Jakob Mandelbaum. This one is a quintessential example of Bernhard's characteristic Sachplakat aesthetic, in which the image is diluted down to its most vital essences: the brand name and the product sit against a deep black background. But rather than coming off as stark, the image is coyly enticing: a chic flip-top deck presents its pleasures while a single cigarette teeters off the edge, beckoning the nicotine lover to indulge. (Source: Excerpt from Rennert's Gallery: LIVE AUCTION, Live Bidding began Mar 14, 2021 at 11:00 AM EDT.)
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Date Created
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1910
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Format
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28 x 37 1/4" (71 x 94.5 cm)
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Identifier
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238.1987
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Rights
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Manoli