Plakatstil in the 20th Century: Modern Poster Design from Germany · Zermatt

Zermatt

Title: Zermatt
Description: The Zermatt Tourist office commissioned Emil Cardinaux to design this poster as an advertisement for the Zermatt ski resort. The text for the artwork consists of only four words in a casual sans serif typeface. This choice of typeface makes the item look inviting and complements the hand-drawn, casual tone of the piece. The orange hues of the word "Zermatt" connect the bottom of the poster to the peak of the Alps. This poster reflects the style of the German Plakatstil from before the First World War and foreshadows the Swiss Realism of the early 1920s with its boldness, simplicity, and strength.
Creator: Cardinaux, Emil
Subject: Ski resorts; Winter; Alps; Tourism; Swiss; Graphic arts
Date Created: 1908
Type: posters
Medium: lithographs
Format: 103.5 x 72.5 cm
place of creation: Zermatt
has current location: New York City; Museum of Modern Art
Identifier: 470.1987
Source: MoMA Collection
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Item sets: Plakatstil in the 20th Century: Modern Poster Design from Germany