Opel
Item
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Title
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Opel
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Description
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Similarly to Lucian Bernhard, the Berlin-based artist Hans Rudi Erdt used a minimalist approach to design, emphasizing flat colors, basic forms, and powerful typefaces. In his designs, Erdt adopted a less literal approach than Bernhard, who concentrated on the goods being promoted. His advertisement for Opel autos, for instance, does not depict the automobile itself. The brand name is positioned in front of and beneath the image of a man who wears driving goggles and a hat. That's all.
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Creator
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Hans Rudi Erdt
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Date Created
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1911
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Format
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69 x 93 cm
Opel