Poster for the Swiss clothing company PKZ
Item
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Title
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Poster for the Swiss clothing company PKZ
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Description
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In 1917, Baumberger started routinely working for PKZ. This poster is not only his best creation for the company but also a significant milestone in poster history. The tweed coat is depicted with such close-to-photographic realism that we can practically touch the material. Baumberger introduced a brand-new approach to advertising by cleverly incorporating the text from the advertisement into the image as a label on the coat.
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Artist
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Otto Baumberger
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Date Created
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1923
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Dimensions
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50 1/8 x 35 1/4" (127.3 x 89.5 cm)
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Identifier
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670.1980
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Rights
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