Berna Motor Car
Item
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Title
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Berna Motor Car
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Description
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This allegorical advertisement clearly illustrates the load-carrying capacity of Berna trucks. The enormous figure seems to have been taken from the well-known poster advertising the inauguration of the Bernese Pass three years earlier. The tunnel, which connected Switzerland's north to Italy through Berne, was proof of the city's skill in heavy construction. It's impossible not to be captivated to the poster because of its simplicity and lovely soft Fauvist color harmonies.
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Date Created
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1914
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Dimensions
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35.6'' x 50.4'' (91 x 128 cm)
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Identifier
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208363
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Rights
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Berna Motor Car