Plakatstil in the 20th Century: Modern Poster Design from Germany · Bosch Automobile Headlights

Bosch Automobile Headlights

Title: Bosch Automobile Headlights
Description: Lucian Bernhard created the Bosch Licht (lights) in 1913. Several further product posters came after the original one. In addition to its formal appearance, the poster has an oddly muted color scheme thanks to matte violet tones.
Artist: Bernhard, Lucian
Subject: Automobiles--Lighting; Graphic arts; Advertising in art
Date Created: 1913
Type: posters
Medium: lithographs
Dimensions: 36 1/4 x 26 3/4" (92.1 x 68 cm)
place of creation: Berlin
has current location: New York City; Museum of Modern Art
Identifier: 237.1987
Source: MoMA Collection
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Item sets: Plakatstil in the 20th Century: Modern Poster Design from Germany