Plakatstil in the 20th Century: Modern Poster Design from Germany · Zermatt

Zermatt

Title (Dublin Core): Zermatt
Description (Dublin Core): The Zermatt Tourist office commissioned Emil Cardinaux to design this poster as an advertisement for the Zermatt ski resort. The text for the artwork consists of only four words in a casual sans serif typeface. This choice of typeface makes the item look inviting and complements the hand-drawn, casual tone of the piece. The orange hues of the word "Zermatt" connect the bottom of the poster to the peak of the Alps. This poster reflects the style of the German Plakatstil from before the First World War and foreshadows the Swiss Realism of the early 1920s with its boldness, simplicity, and strength.
Creator (Dublin Core): Cardinaux, Emil
Subject (Dublin Core): Ski resorts; Winter; Alps; Tourism; Swiss; Graphic arts
Date Created (Dublin Core): 1908
Type (Dublin Core): posters
Medium (Dublin Core): lithographs
Format (Dublin Core): 103.5 x 72.5 cm
place of creation (VRA Ontology): Zermatt
has current location (CIDOC CRM Ontology): New York City; Museum of Modern Art
Identifier (Dublin Core): 470.1987
Source (Dublin Core): MoMA Collection
Rights (Dublin Core): In Copyright - Non-Commercial Use Permitted

Item sets: Plakatstil in the 20th Century: Modern Poster Design from Germany