Plakatstil in the 20th Century: Modern Poster Design from Germany · Poster for the Swiss clothing company PKZ

Poster for the Swiss clothing company PKZ

Title (Dublin Core): Poster for the Swiss clothing company PKZ
Description (Dublin Core): In 1917, Baumberger started routinely working for PKZ. This poster is not only his best creation for the company but also a significant milestone in poster history. The tweed coat is depicted with such close-to-photographic realism that we can practically touch the material. Baumberger introduced a brand-new approach to advertising by cleverly incorporating the text from the advertisement into the image as a label on the coat.
Artist (Dublin Core): Otto Baumberger
Subject (Dublin Core): Clothing; Tweed; Graphic arts; Advertising in art
Date Created (Dublin Core): 1923
Type (Dublin Core): posters
Medium (Dublin Core): lithographs
Dimensions (Dublin Core): 50 1/8 x 35 1/4" (127.3 x 89.5 cm)
place of creation (VRA Ontology): Swiss
has current location (CIDOC CRM Ontology): New York City; Museum of Modern Art
Identifier (Dublin Core): 670.1980
Source (Dublin Core): https://www.moma.org/collection/works/7886
Rights (Dublin Core): No Copyright - Non-Commercial Use Only

Item sets: Plakatstil in the 20th Century: Modern Poster Design from Germany